Smart play! Great learning!

Through the combined work of child development experts, teachers and parents, our WeePlay Activities have been crafted to make playtime with your baby or toddler fun, rewarding and meaningful. Think a set of stacking cups have only one use? Think again! Along with giving you ideas for play, we also recommend the best, most-important toys and books to foster healthy child development, taking the guesswork out of what to buy for baby, and when to buy it.

This is a transformative tool for new parents. It is, truly, like having a family educator right at your disposal to help guide you to help your child succeed.

WeePlay Activities: “Lesson plans” for parents

Our activities aren’t just a random collection of things to do with your baby, and they don’t feel like “school.” That’s the key – we make all of our activities super fun for you and your wee one! We’re educational publishers and have created a curriculum for birth to age 4 based on defined learning objectives and outcomes that help guide your play. WeePlay Activities develop 100 key concepts through activities using specific toys, books and pieces of music. Your baby will love them!

WeePlay Toy Chest: Eliminate the junk

Tired of the rows and rows of pink plastic on the shelves of your local toy store? We help you fill a toy chest with only the very best stuff your child needs from birth to age 4 for healthy development and preschool readiness. It’s a surprisingly short list – just 50 or so back-to-basics toys from great companies like Melissa & Doug and Lakeshore Learning. We’ll tell you which toys to buy (or give as gifts), when to buy them, and why you need each one. One-tap, in-app shopping links connect you with Amazon.

WeePlay Bookshelf: Awesome reads for your baby

WeePlay Activities call for the use of about 40 titles from a wide variety of authors. Each carefully selected book helps develop a key concept, like sharing or empathy. We call this essential set of books the WeePlay Bookshelf, a resource that will provide countless hours of “we(e) time” fun and learning.

How we developed the WeePlay Curriculum

We’re committed to giving all newborns the best possible start. That requires great parenting, and great parenting requires tools and resources that support sound, healthy growth. Decades of academic research has provided profound insights into the nature of early childhood development and learning. We’re turning those insights into practical, everyday approaches you can use to guide your wee one’s social, emotional, physical and cognitive development from birth to age 4.

Easy to say, not so easy to do.

We first scoured publications from trusted, nationally recognized institutions with a simple goal: To catalog what a child needs to know, and know how to do, to be successful in preschool. During our analysis, we reviewed these and other documents:

  • Ireton Infant Development Inventory and Child Development Review (CDR)
  • MacArthur-Bates Communicative Development Inventories (CDI)
  • National Association for the Education of Young Children Early
  • Childhood Program Standards (NAEYC)
  • Head Start Child Development and Early Learning Framework (HSCD)
  • Colorado Early Learning and Development Guidelines (CELDG)
  • California Infant/Toddler Learning and Development Foundations (CITL)
  • National Council for the Social Studies Curriculum Standards (NCSS)
  • Next Generation Science Standards (NGSS)
  • The Science of Early Child Development by Center on the Developing Child at Harvard University

We then enlisted the help of pediatricians, early childhood specialists, early language development experts and, of course, moms and dads as we identified which learning objectives to include in our budding pre-preschool curriculum.

Next, we sequenced these objectives by age appropriateness into a master blueprint titled “WeeSchool First Concepts Framework.”

Finally, the cool part was creating useful parenting tools in the form of a just-right, developmental milestones roadmap, fun and engaging learning activities, and best-in-class music, videos and books to share with babies and toddlers, helping you make sure your kiddo will be ready for preschool or Head Start when that time comes.

The WeePlay Curriculum develops these 100 concepts in fun, play-to-learn activities that prepare toddlers to succeed in Head Start or preschool programs.